Q: From CREE’s perspective, how is the architectural lighting market in the world and China in 2018-2020?
Cree sees a global growth opportunity for architectural lighting in the coming year. This is a market that plays to the strength of our product portfolio of both High Power and High Brightness LEDs. Customers in this segment value the robustness and breadth of our portfolio along with our ability to deliver custom color and brightness binning for special projects. These kinds of requirements and our solutions allow Cree to compete effectively. Our support for this market includes ongoing investment in significant performance upgrades across our portfolio of white and color LEDs, which we discuss in more detail later in the article.
Industry-leading lighting companies look to Cree when launching new trend setting products and work with us closely to select the right LEDs for their special projects.
Q: Would you like to share the project cases CREE have done previously?
In addition to the traditional precision building and feature illumination that is the mainstay of architectural lighting, there have been three other related architectural and entertainment trends that have emerged as part of the LED lighting revolution.
1. The large-scale illumination of cityscapes with color LEDs up to and including motion video displays over multiple large buildings.
2. The use of progressively larger and higher fidelity full-motion signage and billboards in all public venues and not just theme parks, shopping malls, and entertainment venues.
3. The use of more and bigger higher fidelity video displays in sports arenas and other “long-distance viewing” venues.
Cree LEDs have been used in architectural illumination projects around the globe, from the illumination and spotlighting of major US landmarks to the energetic full-motion RGB displays of building and bridges in Mainland China, the Southeast Pacific and the Middle East. We are particularly honored that our LEDs are a major part of so many of the illumination projects in Chinese cities like Shanghai, Xiamen, Hangzhou, Shenzhen, Qingdao, Chongqing and Wuhan. While our LEDs are an important part of the finished project, it is the work of the systems integrators such as EXC-LED, Shenzhen Leifei, Galaxie Lanjing, Zhejiang JingRi, Grand Canyon and Shanghai Grand Light that brings these extraordinary and exuberant lighting installations to life.
